A detailed inspection report can identify any structural or mechanical problems before you list your home for sale. We will have a licensed home inspector come out and conduct a detailed inspection, which will result in a detailed inspection report. It will alert you in advance of issues that buyers will likely flag when they do their own inspection later in the process. By being a few steps ahead of the buyer, sellers might be able to speed up the selling process by doing repairs in tandem with other home prep work. This means by the time the house hits the market, it should be ready to sell, drama-free and quickly

Staging a home attracts buyers and can increase your chance of selling. The reason for this is that it helps potential buyers visualize how the rooms will look and feel instead of having to imagine furniture in an empty room. This makes the home feel warmer and more inviting. The National Association of Realtors reports that home staging had a decisive effect on 40% of home buyers.To accomplish this, we strongly recommend using the services of a professional home staging company.

You may be wondering what the difference is between home staging and interior design, and you wouldn’t be alone. How can you tell the difference? While home staging is a type of home design, it is in fact different from interior design. Home staging means preparing a home for sale. On the other hand, interior design refers to the act of working with a homeowner to personalize the design to their particular tastes. Staging, from our perspective, is positioning your home based on the trends in the marketplace that buyers are responding to. It may involve colors, the amount of light present, or arranging the furniture in a more inviting way.

The end goal of staging is for a prospective buyer to stamp their feet, throw their hands up and say, “I want this house. What do I need to do to get it, how much do I need to spend, and how do we ensure that nobody else gets this home?”

That’s the WOW factor we want to create, and home staging is a big piece of that.

Since almost every prospective buyer will be looking at photographs of your property before they schedule an actual viewing, the third thing we need to sell your home for top dollar is world-class photography.

When we say world class, we are not talking about taking photos on your mobile phone, work with your real estate agent to schedule a photographer to capture marketing photos of your home. High-quality photos are critical, since maximizing your home’s online appeal can make all the difference between a quick sale or a listing that languishes.

Some real estate agents build professional photography and virtual online tours into their suite of services. If they don’t, though, you might want to seek a photographer out on your own. The fee for professional photography will vary based on the size of your home, its location and how long it takes to shoot the property.

A professional photographer, with a strong portfolio, knows how to make rooms appear bigger, brighter and more attractive. The same goes for your lawn and outdoor areas. Dimly lit online photos can turn off homebuyers before they even have a chance to read about the lovely bike path nearby or the new roof you just installed, so well-taken photos can really pay off.

Nowadays, a large part of selling a home happens online. In fact, 95% of homebuyers use online tools to search for their next house. So whether you’re partnering with a real estate agent or handling the sale on your own, using the Internet like a pro will get you the information you need to sell your home online. To accomplish our objectives, our marketing plan may include, but not be limited to, the following:

• Broker Preview
• Property Brochures
• Email Marketing
• Just Listed Postcard
• Signage
• OC Homes
• OC Estates
• Executive Global Magazine
• Architectural Digest
• Coastal Real Estate Guide
• Omni Escapes Magazine
• JetSet Magazine
• Financial Times
• Bloomberg
• Mansion Global
• Wall Street Journal
• LinkedIn
• Facebook
• YouTube
• Instagram
• Pinterest
• Trulia
• Zillow
• Realtor.com
• MLS.com

In addition to creating a sense of urgency, we also want to create scarcity. You might be thinking that scarcity is something that we cannot create, but let us tell you how we do it. We create scarcity by marketing your property as a unique individual property that really cannot be compared with anything else — a property that’s one of a kind.

And it works.

We want to create scarcity in your marketplace by identifying unique features about your property and then positioning your property accordingly.

What are the unique features of your property that makes it truly one of a kind?

Even in competitive markets, buyers don’t want to pay more than what the comparables, or “comps” show, so it’s crucial to get the pricing right. Going too high can backfire, homes that are priced too high will turn off potential buyers, who may not even consider looking at the property, while underestimating a home’s value might cause you to leave money on the table.

We will price your home right from the start, consult your neighborhood’s comps. These are data sheets about recently sold properties in a specific area. At a glance, you can get an idea of what homes around you are selling for.

In addition, homes with multiple price reductions may give buyers the impression there’s something wrong with your home’s condition, or that it’s undesirable. So it’s best to eliminate the need for multiple reductions by pricing your home to attract the widest pool of buyers from the start.

We have strong negotiation skills to guide you through the sale and play liaison with prospective buyers. Top agents can also make a difference in closing negotiations faster and selling homes 65% quicker than average agents.

As your agent, we will never come across as needing to sell. We will never say things like:

“I would like to work out an offer with you.”
“We would love to see something from you.”
“Send me whatever you’ve got. I will present it to my client, you never know what will happen.”

Rather, we will constantly position your property as one that is going to move quickly, and for top dollar, saying things like:

"I would love to find time for you to see the home because I’m not sure how much longer it is going to be on the market.”
“I doubt this amazing property will last this weekend.”
“Is your client prepared to move quickly? Because that’s what it is likely to take to get a home like this.”

So, throughout the entire transaction, we will negotiate from a position of strength. This positioning will enable us to achieve the maximum sale price in the quickest possible time.